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???? Content Guide
About Page
PURPOSE:
This page should present who you are, what you stand for/against, tell your story and share your skill and experience.
PAGE GOAL:
Get people to know, like and trust you.
PROSPECT'S CONCERNS & OBJECTIONS:
- Who are you?
- What do you stand for? What are your values? Do I like and respect you?
- Can I trust you to help me solve my problem? What's your experience, strengths/skills? Have you solved it for yourself or others?
- Do I like you? Would I enjoy working with you?
- What are my options to work with you?
Don't forget to publish!
Before you close the window, to "save" the page you must click on the blue DONE > PUBLISH button (top right of screen) before closing this window. I recommend doing so every 10 - 15 minutes to ensure your page is saved. If you forget to, simply re-open the Page Builder and your changes will be saved in memory, and you can now Publish them.
What is your mission, vision and position in your market?
- What frustrates you about your market or industry, or about other solutions being sold?
- What do you stand against in your industry? What do you feel is broken, unjust, failing, completely wrong or misunderstood?
- What is the change you believe is needed?
- Why do you care?
- How do you want to contribute to this change? What would that look like?
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What principles or values do you operate by?
- List each one, and describe:
- How does it show up in your business? Can you provide a few concrete examples of how you’ve weaved it into how you operate, or do your work?
- Why would this matter to your client? How does it benefit them?
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What makes you credible?
If yes, you can paste it here and add if missing:
- What special training, experience or skills do you possess that are relevant to your abilities to help your clients solve their problem?
- What are you most proud of relevant to your work?
- What are the greatest compliments you've received from clients?
- Any recognizable or high profile clients you can/want showcase?
- Been featured in media or press? If so list any spots that would be recognizable to your audience.
- Awards or recognitions
- Are you accredited or part of any associations, or have valued partnerships that would benefit your clients to know about?
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What's your story? How did you get here?
Write a very brief "short story" about your journey.
- What instigated your journey and led you to do the work you do now, or start your business?
- Was there a turning point or catalyst during your journey that changed something for you?
- What distinct experiences were impactful for you and the work you do? Why?
- What did you learn along your journey, what is the takeaway or message you want your clients to understand?
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What is unique about you? What do you bring to the table?
- What first-impression do you want to make, or want people to grasp about you?
- What are you like? Give me a glimpse of your personality. How do your friends describe you?
- What are your top traits and strengths you feel contribute to your client's success, and your own?
- What words would jump to your client’s mind if they were to describe you?
- What gets you most excited about your work?
- What does "being in the zone" or doing your "genius work" look like for you?
- What is it like working with you?
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Tell me more about you:
- Where do you call home, and why there?
- Family?
- What do you do in your spare time for fun?
- Your favourite thing(s) in life are _____.
- Do you hold a reputation for something, or been known for some particular event?
- What would your friends be surprised to learn about you? (funny/interesting story or thing about you).
- What do you like or enjoy? (food, thing, place, etc.).
- What are you currently really into or curious about learning more about?
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Any other notes or comments you'd like to add to this page?
Write your answer here...
Now Publish this page and you're done! 
IMPORTANT: Click the blue DONE > PUBLISH button in the top right corner of this screen before closing this window!!